After already winning a Gold Pencil award, the “Gravity Cat” commercial, a production by Sony Interactive Entertainment and Tohokushinsha Film Corporation, has now gone on to win 7 awards in 4 different main categories at the Cannes Lions Festival of Creativity! The festival is a highly regarded event for the advertising and creative communications industry, and to the advertising world its award ceremony is the equivalent to what the Oscars are for the movie industry. It’s great to see the game’s commercial being recognized at these major events.
I’ve listed all seven awards which the Gravity Cat commercial won below, in their respective category and subcategory.
Film Craft
- Gold Lion for “Production Design / Art Direction”
- Silver Lion for “Direction”
- Bronze Lion for “Visual Effects”
Film
- Silver Lion for “Media & Publications”
Cyber
- Bronze Lion for “Social Video”
- Bronze Lion for “Brand / Product Video”
Entertainment
- Bronze Lion for “Online: Fiction under 15 Minutes”